Marketing Manager, Social Media

Marketing Manager Social Media — Organic · Paid · Influencer — across all four verticals About My Safe Spaces My Safe Spaces is more than a startup — it's a movement to make mental wellbeing accessible, measurable, and human. My Safe Spaces is an AI-powered mental wellness platform delivering measurable wellbeing outcomes across four verticals — Schools (SWISS: Student Wellness and Institutional Safety Standards), Personal, Workplace, and Professional development. We combine human clinical expertise with technology, applied research through SWISS Labs, and CPD-accredited learning to support students, individuals, working professionals, and the institutions that serve them. The Role We are hiring a Marketing Manager to own how My Safe Spaces shows up on social — every day, on every platform, across all four verticals. This is a social-media-first role. Organic, paid, and influencer are not three things you may grow into; they are the three things you already do, and you will own all of them here. You will run the content calendar and community across our channels, plan and buy paid social against real acquisition targets, and build a creator and influencer programme from the ground up. You will write, brief, ship, measure, and iterate — often in the same week. This is a hands-on manager role: you set the strategy and you also sit in Ads Manager, in the drafts folder, and in the DMs. Mental health is a sensitive category. What we post carries duty of care, and the person in this seat has to hold both growth targets and that responsibility at once. The role is based in Gurgaon (preferred), remote-friendly, and offered full-time, with part-time considered for the right candidate. Where You'll Work — The Four Verticals Schools — SWISS K-12 & institutions B2B demand generation to principals, counsellors, and school networks — credibility content, certification stories, and parent-facing awareness. Personal Individuals D2C acquisition and retention — performance campaigns, creator partnerships, and organic community that turns followers into subscribers. Workplace — CREW Corporate teams LinkedIn-led B2B campaigns to HR, People, and CSR leaders — thought leadership, case studies, and event promotion. Professional — ELEVATE Practitioners & learners Cohort enrolment campaigns — paid social, practitioner communities, and faculty or influencer advocacy. What You'll Do Organic social & community - Own the always-on content calendar across Instagram, LinkedIn, YouTube, Facebook, and emerging channels — planning, scripting, copywriting, scheduling, and publishing. - Produce native short-form at pace — Reels, Shorts, carousels, and stories — either hands-on or by directing designers, editors, and freelancers. - Build and hold community: respond to comments and DMs, moderate sensitive conversations, and escalate anything that needs a clinician's eye. - Grow follower base, reach, and engagement against agreed targets, and keep a consistent brand voice across four very different audiences. Paid social & performance - Plan, build, and run paid campaigns end to end on Meta Ads Manager, LinkedIn Campaign Manager, and YouTube / Google — audiences, creative, budgets, bids, and pacing. - Own the monthly paid budget and report against CPM, CPC, CTR, CPL, CAC, and ROAS — including what you would cut and why. - Run structured creative and audience testing; build the winners into repeatable playbooks per vertical. - Manage pixels, conversion events, UTMs, and audience lists so attribution actually works, alongside our product and engineering team. - Drive D2C subscriptions for Personal, cohort enrolments for ELEVATE, and qualified B2B leads for SWISS and CREW. Influencer & creator marketing - Build the influencer programme from scratch — sourcing, vetting, outreach, negotiation, contracting, briefing, and payment. - Cultivate a bench of creators, psychologists, educators, and parent voices who can speak about wellbeing credibly and safely. - Run barter, paid, and long-term ambassador partnerships; brief creators clearly on what they may and may not say about mental health. - Ensure every collaboration is properly disclosed in line with ASCI influencer guidelines and platform rules. - Measure creator performance on reach, engagement, and conversion — not vanity — and renew or drop accordingly. Brand, content & campaigns - Translate launches, research from SWISS Labs, and program milestones into campaigns that land across social, website, and email. - Keep brand, tone, and visual identity consistent everywhere, and maintain the asset library and content guidelines. - Work with Sales and the vertical heads so campaigns feed the pipeline they are actually chasing. - Support wider marketing where needed — website copy, SEO, email, collateral, decks, and event promotion. Analytics & reporting - Own the marketing dashboard: channel performance, funnel metrics, cost per acquisition, and contribution to pipeline and revenue. - Report to leadership on a fixed cadence with a clear read of what worked, what did not, and what changes next. - Track competitors and category conversation, and bring back insight that shapes content and product. Duty of care & compliance - Handle mental health content responsibly — follow safe-messaging practice on self-harm, suicide, and crisis topics, and never post clinical advice we are not qualified to give in that format. - Never use client, student, or patient stories without explicit, documented, informed consent; protect personal data in line with India's Digital Personal Data Protection Act (DPDPA), 2023. - Apply extra care to anything involving minors, in keeping with our safeguarding obligations across the SWISS vertical. - Keep to platform policies on health and wellness advertising, and ensure all claims about outcomes are accurate and substantiated. General - Perform other duties as assigned in support of the mission, the programs, and the growth of My Safe Spaces. W